It’s a basic principle of design, but it's correct use can create hugely appealing compositions. This is not just a clever logo that uses the alphabets within the logo but also celebrate the 31 flavors this ice cream brand offers. Then comes the famous logo of Baskin Robbins in which you can see the number 31 very prominently. Negative space also often makes for clean logos, with sharp lines, and defined colors, which is always good for scaling, and ensuring the detail is not lost when resized on different devices. This logo is also an example of a negative space logo that was designed in the wordmark itself. The abstractness can in fact be defining for your brand (think brand Batman!), and the constant brain battle between the shapes can create a great fondness for the design. If you can find a way to illustrate your brand with multiple related images in one, then your logo can deliver on several levels. 21 Delightful Negative Space Logos That’ll Make You Do A Double-Take Logo Design Featured Image: iStock/filo Words may be powerful, but have you ever listened to silences No sound is more telling than a silence revealing what you’re not saying. The alternate designs give a different perspective and grab the viewers attention.
The more engaging your logo is, the more people will remember your brand, and it will carry positive connotations when they see it. Use of negative space has always been a trend amongst graphic designers.
How long did it take you before you noticed the arrow? One of the signs of a good negative space design is the design does not suffer if the negative space element goes unnoticed.
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